The wine e-commerce market is estimated to grow at a CAGR of 8.15% between 2022 and 2027. The size of the market is forecasted to increase by USD 12,062.31 million. The growth of the market depends on several factors, including the increasing preference for online shopping, the surge in urbanization and packaging innovation, and the rising popularity of wine consumption.
This report extensively covers market segmentation by product type (still wine, sparkling wine, and fortified wine), flavor (red wine, white wine, and rose wine), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
What will be the Size of the Wine E-commerce Market During the Forecast Period?
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Wine E-commerce Market: Key Drivers, Trends, Challenges, and Customer Landscape
The increasing preference for online shopping is notably driving the market growth, although factors such as a complex regulatory environment may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Wine E-commerce Market Driver
- The increasing preference for online shopping is driving market growth.
- Consumers find it convenient to purchase wine online, as e-commerce platforms offer a wide range of wines, with competitive pricing and home delivery options.
- The increasing demand for wine, rising Internet penetration, and the convenience of buying wine online are some of the factors that are driving the sales of wine through online platforms.
- Moreover, online auctions provide buyers with the ability to bid from anywhere in the world.
- Therefore, with the increase in the number of consumers opting for online shopping, the global wine e-commerce market is expected to grow during the forecast period.
Significant Wine E-commerce Market Trend
- Automation in wine warehousing is a key trend influencing the wine e-commerce market growth.
- Automation technologies can help wine companies streamline their logistics and supply chain operations, reduce costs, and increase efficiency.
- For instance, in 2021, wine logistics company WineDirect partnered with Locus Robotics, a robotics firm, to automate its fulfillment centers.
- Robots use sensors to navigate the warehouse and pick and pack orders, which reduces the time and effort required to complete tasks.
- Therefore, the adoption of automation in wine warehousing enables wine companies to manage their inventory, improve order accuracy, and increase their output.
- These factors will contribute to the growth of the global wine e-commerce market during the forecast period.
Major Wine E-commerce Market Challenge
- A complex regulatory environment may impede the wine e-commerce market growth.
- The presence of different laws and regulations across jurisdictions is a major regulatory issue.
- For example, each state in the US has its own rules and regulations regarding the sale and shipment of wine.
- Moreover, the ongoing dispute between the US and the European Union over steel and aluminum tariffs might negatively impact the market.
- In 2019, the US imposed tariffs on certain European wines, which led to a decline in imports.
- Thus, complex rules and regulations restrict the transportation of wines, which, in turn, may hinder the growth of the global wine e-commerce market during the forecast period.
Key Wine E-commerce Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Wine E-commerce Market Customer Landscape
Who are the Major Wine E-commerce Market Vendors?
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bright Cellars Inc. – The company offers wines such as premium wine, sparkling wines, and low alcohol and low sugar wines through its online platform.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
- Costco Wholesale Corp.
- DRINKS Insiders LLC
- E vino Comercio de Vinhos SA
- Flaviar Inc.
- Fratelli Wines Pvt. Ltd.
- Gifts Inc.
- GoBrands Inc.
- IBEROWINE GOURMET S.C.
- Living Liquidz
- Naked Wines plc
- RESERVEBAR HOLDINGS CORP.
- Retail Services and Systems Inc.
- SNAP41 Inc.
- The Wine Emporium
- Uber Technologies Inc.
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
What are the Fastest-Growing Segments in the Wine E-commerce Market?
The market share growth by the still wine segment will be significant during the forecast period. Still wines refer to wines that are not carbonated, such as red wine, white wine, and rose wine. They are the most common type of wine sold in e-commerce platoforms. E-commerce platforms offer a wide range of still wines from different countries, regions, and producers. Many e-commerce companies offer subscription services, wherein consumers can sign up for regular deliveries from different regions and producers.
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The still wine segment was valued at USD 14,817.69 million in 2017 and continued to grow by 2021. Still wine is one of the most popular alcoholic beverages in Europe. It is often consumed with various meals or as a cocktail. The authentic flavors and premium appeal of still wines among customers increased their sales in the global market. Therefore, the still wine segment is expected to grow during the forecast period due to the increasing preference for premium and high-end still wines.
Which are the Key Regions for the Wine E-commerce Market?
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Europe is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Countries such as France, Italy, and Spain are major wine producers. The region is the largest producer of wine globally. The high popularity of sparkling wine in Europe is contributing to the growth of the regional wine e-commerce market. The region has many established e-commerce platforms that specialize in wine, such as Vinatis, Wine in Black, and Wine Society. The trend of online shopping and the high demand for premium wines will fuel the growth of the market in Europe during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, the outbreak of COVID-19 positively impacted the growth of the wine e-commerce market in Europe. As physical shops and restaurants were closed or operated at limited capacity, consumers preferred online wine retailers. This, in turn, increased the sales of wine online in the region. However, as the pandemic disrupted supply chains, there were shortages of some types of wines and delays in delivery, which affected the ability of e-commerce platforms to meet customer demand. In 2021, with the initiation of large-scale vaccination drives, many businesses resumed their operations. This increased the demand for e-commerce solutions. In addition, the rise in living standards and high disposable incomes are expected to fuel the growth of the regional wine e-commerce market during the forecast period.
Segment Overview
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
- Product Type Outlook (USD Million, 2017 – 2027)
- Still wine
- Sparkling wine
- Fortified wine
- Flavor Outlook (USD Million, 2017 – 2027)
- Red wine
- White wine
- Rose wine
- Region Outlook (USD Million, 2017 – 2027)
- Europe
- The U.K.
- Germany
- France
- Rest of Europe
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- South America
- Europe
Parent Market Analysis
The reports categorize the global wine e-commerce market as a part of the Internet and direct marketing retail market, which covers the revenue generated by companies providing retail services primarily on the Internet, through mail orders, door-to-door retailers, and TV home shopping retailers. It also includes companies providing online marketplaces for consumer products and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Wine E-commerce Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.15% |
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Market growth 2023-2027 |
USD 12,062.31 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.58 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 45% |
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Key countries |
US, China, France, UK, and Italy |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bright Cellars Inc., Costco Wholesale Corp., DRINKS Insiders LLC, E vino Comercio de Vinhos SA, Flaviar Inc., Fratelli Wines Pvt. Ltd., Gifts Inc., GoBrands Inc., IBEROWINE GOURMET S.C., Living Liquidz, Naked Wines plc, RESERVEBAR HOLDINGS CORP., Retail Services and Systems Inc., SNAP41 Inc., The Wine Emporium, Uber Technologies Inc., VINELLO retail GmbH, Vintage Wine Estates Inc., Vivino Inc., and Wine Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Wine E-commerce Market Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the wine e-commerce market between 2023 and 2027
- Precise estimation of the size of the wine e-commerce market and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
- Thorough analysis of the market’s competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of wine e-commerce market vendors
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